Creation

Step 1. (If necessary) Marketing Trainer creates a Facebook Business Manager Account for Client

Step 2. (If necessary) Marketing Trainer gets links to the client's Facebook Page and WordPress Login

Step 3. Marketing Trainer assigns the Development Team the creation of the Facebook Pixel and includes all of the information above along with the log in to the Facebook Business Manager

Customization

Step 1. Marketing Trainer meets with Client and determines what functionality they want for their pixel

Step 2. Marketing Trainer creates requested events (Up to 5) (Steps Below)

        1. Click on "Settings"

        2. Scroll down to Event Setup

        3. Click "Go to Event Setup Tool"

        4. Link corresponding buttons and finish setup